Hear from ICBC leadership about their focus on affordability, care, and road safety as well as local first responders on building safer, more resilient communities through prevention and cross-sector collaboration.
FOR IMMEDIATE RELEASE
(Abbotsford, B.C.) October 10th, 2025 – With growing attention around the cost of doing business, pressure on public services, community safety, and their ripple effects, small businesses are front and centre in Abbotsford. To address these challenges, the Abbotsford Chamber of Commerce, in partnership with the New Car Dealers Association of BC, is presenting Prevention to Intervention: A Business Breakfast on Friday, November 7, 2025, at Cascade Community Church.
This timely event will bring together business leaders, public safety officials, and community stakeholders to explore how prevention and intervention strategies, whether on the roads, in our neighbourhoods, or across the workforce, can reduce risk and strengthen local economic resilience.
The breakfast will feature keynote remarks from Jason McDaniel, Interim President & CEO of ICBC, on how ICBC works with first responders to deliver road safety programs and support those injured after a crash through Enhanced Care. An engaging panel of Abbotsford’s emergency service leaders will follow. Together, they will share practical insight into how public services directly affects local businesses on the ground, and how the organizations are evolving its services to meet the needs of British Columbians.
“Thriving businesses create healthy communities. Addressing issues like improvements to road safety and demand on first responders and emergency services need to be prioritized for all decision makers, and that requires collaboration between business leaders, public safety officials, and policymakers,” said Alex Mitchell, CEO of the Abbotsford Chamber of Commerce. “This breakfast is a chance to bring those voices together and take action on solutions.”
Speakers include:
- Keynote: Jason McDaniel, Interim President & CEO, ICBC
Panelists:
- Dan Culbertson, Deputy Chief, Abbotsford Police Department
- Erick Peterson, Fire Chief, Abbotsford Fire Rescue Service
- Trena Canning, Executive Director, Abbotsford Mission Health Services
- Kelly Rezansoff, BC Emergency Health Services
The panel discussion will provide a unique opportunity for business owners to hear directly from those leading the charge in public safety through an interactive Q&A.
Event Details
- Date & Time: November 7, 2025 | 8:30 AM – 10:30 AM
- Location: Cascade Community Church, Abbotsford
- Registration: HERE
This event is made possible with support from our presenting sponsors, New Car Dealers Association.
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About the Abbotsford Chamber of Commerce:
The Abbotsford Chamber of Commerce represents the needs of Abbotsford’s businesses and empowers economic development across the Fraser Valley region. For over 110 years, the Abbotsford Chamber has been the voice of business, working on behalf of nearly 800 members, investing in the next generation of entrepreneurs and young professionals, breaking down barriers to business development and trade, advocating for investments and policies to help businesses succeed, and building community and connections.
The Abbotsford Chamber is nationally accredited to meet standards of business excellence and provide benefits to its member organizations.
Abbotsford Chamber Media Contact:
Taylor Carlson
PR & Marketing Coordinator
Abbotsford Chamber of Commerce