Chief Executive Officer
Passionate about the economic potential of the Fraser Valley, Alex leads the team at the Abbotsford Chamber of Commerce where she works to ensure the voice of Abbotsford's business community is heard at every level of government. She is a seasoned communicator and public affairs professional with a decade of combined communications, public affairs, and economic development expertise.
Prior to this, Alex was a Director with Hill + Knowlton Strategies, one of the world's leading public relations agencies, where she provided leadership on crisis communications files, executed national media campaigns for some of the Country’s largest corporations, and delivered strategic counsel for executive leaders on media relations and corporate reputation.
Alex has also held roles in the municipal economic development space with a focus on sector development in clean technology, agriculture, and ag-tech. Her work has also placed her across the Asia Pacific Region, across various levels of government and industry.
Alex holds an MBA from Simon Fraser University and a BA in political science from the University of British Columbia. She was a fellow in SFU Beedie School’s Social Innovation Lab (RADIUS), recognized by BC Business with the Top 30 Under 30 Award, and a '10 Weston Loran Scholar.
In her spare time, Alex is passionate about food and wine and hosts numerous events and tastings as a WSET certified sommelier (London Wine and Spirits Education Trust). She also serves on the Board of the Fraser Valley Child Development Centre, Tourism Abbotsford Society, and is proud to call Abbotsford home.